Catalogue
Digital Marketing Foundations
Master the fundamentals of digital marketing to grow your business
A comprehensive introduction to digital marketing covering SEO, content marketing, social media, email marketing, and analytics. Perfect for beginners or those looking to refresh their skills.
Practical information
- Learning objectives
- Understand core digital marketing principles, Create effective marketing campaigns, Measure and optimize campaign performance
- Prerequisites
- Basic computer skills and internet knowledge
- Who it is for
- Small business owners, marketing beginners, entrepreneurs
- Format
- À distance, en autonomie
- Duration
- 8 h
- Access time
- Immediate
- Teaching methods
- Video lessons, downloadable resources, quizzes, and practical exercises
- Assessment
- Final knowledge assessment (quiz, pass mark 70 %)
- Accessibility
- All videos include captions. Materials available in PDF format.
Programme
Module 1: Fundamentals
- Introduction to Digital Marketing 30 minutes Free preview
- Search Engine Optimization Basics 45 minutes Available after enrolment
Module 2: Planning & Strategy
- Creating Your Marketing Strategy 1 hour Available after enrolment
- Content Marketing Essentials 1 hour 15 minutes Available after enrolment
Module 3: Implementation
- Social Media Marketing Tactics 1 hour 30 minutes Available after enrolment
- Email Marketing Campaigns 1 hour Available after enrolment
Module 4: Optimization
- Analytics and Performance Measurement 45 minutes Available after enrolment
- Final Project and Certification 2 hours Available after enrolment